• Cluster Strategy, Marketing and Management

Janne Skamel studied Business Administration (Bachelor of Science) at the Heinrich Heine University Düsseldorf. She continued her studies in Management at the University of Hohenheim (Master of Science), focusing on marketing and management. She graduated with a master's thesis on the effects of price complexity on consumer price fairness perceptions in the service context. Since October 2021, she has been part of the team at the Chair for Value Based Marketing at the University of Augsburg.

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During her studies, Janne Skamel was a student assistant at the Chair of Economics, Monetary Economics, at the Heinrich Heine University Düsseldorf and a student research assistant at the Chair for Service Management and Service Markets at the University of Hohenheim.

Conference Papers

Skamel, Janne G., and Michael Paul (2024):?Corporate Activism and the Effects of Sociopolitical Debate Strategies on Customer Responses, in:?ISMS Marketing Science Conference,?Sydney, AUS.

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Skamel, Janne G., and Michael Paul (2024):?Corporate Sociopolitical Debate Strategies and Customer Responses: The Mediator Strategy as Solution to the Corporate Activism Dilemma, in:?EMAC 2024 Annual Conference,?Bucharest, RO.

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Skamel, Janne G., and Michael Paul (2024):?The Effects of Corporate Sociopolitical Debate Strategies on Customer Responses: Solving the Corporate Activism Dilemma, in:?2024 AMA Winter Academic Conference,?St. Pete Beach, FL.

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Skamel, Janne G., Maximilian Bruder and Michael Paul (2023): Corporate Sociopolitical Activism Strategies and their Effects on Consumer Attitudes, in: QUIS18 Conference, Hanoi, VNM.?

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Online Behavioral Research, University of St. Gallen, Johannes Boegershausen (Erasmus University Rotterdam) and Gabriele Paolacci (Erasmus University Rotterdam), Summer Term 2024

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Theory Construction and Publishing in Leading Journals, University of Münster, Ajay K. Kohli (Georgia Institute of Technology), Summer Term 2023

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EMAC Doctoral Colloquium, Marketing Strategy Beginner Track, University of Southern Denmark, Stefan Wuyts (The Pennsylvania State University), Kenneth Wathne (Stavanger University), and? Steven Seggie (ESSEC Business School), Summer Term 2023

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Experimental Methods for Behavioral Science,?University of St. Gallen, Gerald H?ubl (University of Alberta), Summer Term 2022?

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Mediation, Moderation, and Conditional Process Analysis I, University of St. Gallen, Amanda Montoya (University of California, Los Angeles), Summer Term 2022