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Maximilian Bruder studied Retail and Service Management (Bachelor of Arts) at the?Technical University of Applied Sciences Amberg-Weiden. After completing this degree in 2015, he continued his studies in Business Administration (Master of Science) at the?University of Augsburg. He graduated with a master thesis about branding strategies in online media. Since January 2018, he has been part of the team at the Chair for Value Based Marketing at the University of Augsburg.

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During his studies, he gathered work experience from internships in the fields of service development and service strategy. He also worked as a student employee in the areas of e-commerce and sales management. In 2017, he worked as a student assistant at the Chair for Value Based Marketing at the University of Augsburg.

Journal Articles

Bruder, Maximilian,?Andreas T. Lechner, and Michael Paul (2021):?Toward Holistic Frontline Employee Management: An Investigation of the Interplay of Positive Emotion Displays and Dress Color, in: Psychology & Marketing, 38, 2089–2101. [ Download]

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Conference Papers

Saborowski, Katharina, Maximilian Bruder, and Michael Paul (2023): Segmenting Consumers Based on Subjective Utilities: How to Promote Climate-Friendly Consumer Behaviors Across Countries, in: QUIS18 Conference, Hanoi, VNM.

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Saborowski, Katharina, Maximilian Bruder, and Michael Paul (2023):?A Cross-Country Utility-Based Market Segmentation of Climate-Friendly Actions, in: Research Innovations in Sustainable Marketing 2023, Hawaii, USA. [ Download]

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Skamel, Janne G., Maximilian Bruder, and Michael Paul (2023): Corporate Sociopolitical Activism Strategies and their Effects on Consumer Attitudes, in: QUIS18 Conference, Hanoi, VNM.?

Bruder, Maximilian and Michael Paul (2022): What`s the Sound of Your Brand? Development and Validation of a Voice Typology, in: 2022 AMA Summer Academic Conference, Chicago, IL, USA.

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Bruder, Maximilian?and Michael Paul (2022): Voice Types and Their Influence on Marketing Outcomes, in 30th Frontiers in: Service Conference, Babson Park, USA.

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Bruder, Maximilian and Michael Paul (2022): Voice Types and Their Effects on Brand Personality Perceptions, in: 12th SERVSIG Conference, Glasgow, UK.

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Bruder, Maximilian and Michael Paul (2022): The Development of a Typology for Voices in Marketing Communications, in: 51th EMAC Conference, Budapest, HUN.?

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Bruder, Maximilian?and Michael Paul (2022): Voices of Marketing Communications: Exploratory Development and Validation of a Voice Typology, in: 2022 AMA Winter Academic Conference, Las Vegas, NV. [ Download]

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Bruder, Maximilian and Michael Paul (2022):?The Development and Examination of a Voice Typology, in: QUIS17 Conference, Valencia, S.?? [ Download]

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Bruder, Maximilian and Michael Paul (2021):?When Brands Start Talking: The Role of Voice and Speech in Brand Perception, in: 28th Frontiers in Service Conference,?Philadelphia, PA.

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Bruder, Maximilian and Michael Paul (2020): The Impact of Voice and Speech on Brand Personality Perceptions, in: 11th SERVSIG Conference, Brisbane, AU. [ Download]

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Marketing ist mehr als Werbung, Entrepreneurship Days, University of Augsburg, GER, October 26, 2021.

Latent Class/Cluster Analysis and Mixture Modeling,?CenterStat,?Daniel J. Bauer (University of North Carolina) and Doug Steinley (University of Missouri), Winter Term 2021

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Mediation, Moderation, and Conditional Process Analysis I, University of St. Gallen, Andrew Hayes (Ohio State University), Summer Term 2019

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Experimental Design & Analysis, University of Calabria, Irene Scopelliti (City University of London), Summer Term 2019

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Selected Topics in Consumer Behavior, University of Augsburg, Martin Mende and Maura Scott (Florida State University), Summer Term 2018

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